Concept: Alchemy was founded to make cute, affordable, and sustainable clothing for young adults. Alchemy’s logo is an icosahedron with a triangle composed of four smaller triangles in the middle. When a person thinks of alchemy, the word magic comes to mind. The icosahedron represents a D-20, a dice that is used to play Dungeons and Dragons. The triangles relate to the symbols of alchemy, specifically the water, wind, fire, and air symbols. The colors of the triangles are derived from the four characters, Lily the water bunny, Ember the fire fox, Thorn the ground mouse, and Cloud the air dog. The colors are blue, red, green, and yellow respectively.
Description: 9-inch x 9-inch booklet
Discipline: Logo/Identity
Software: InDesign, Illustrator, and Photoshop
