Concept: This advertisement is supposed to raise awareness for suicide prevention. The placement of the ad is very important because it has to be at human height. I covered the face of the person so that anyone can project themselves or a loved one onto the ad. The concept is anyone can put on a happy face in public but behind closed doors is where they are the most vulnerable and most honest.
Description: Placed in a public space. The dimensions would be similar to a human.
Discipline: Advertising
Software: Photoshop
